紅色社群媒體來襲！中國數位威權主義的假訊息操弄如何影響臺灣Z世代

Influx of Red Social Media: How China’s Digital Authoritarian Manipulation of Disinformation Affects Taiwan’s Generation Z

因應中國社群媒體的爭議，本研究以臺灣Z世代為研究對象，採用預測編碼理論，探討中國社群媒體使用如何透過認知機制影響臺灣Z世代判斷中國假訊息的眞僞。採用網路調查法（N = 700），研究發現臺灣Z世代越常使用抖音／TikTok、小紅書、微博等中國社群媒體，則兩岸議題政治知識和兩岸用語判斷力越低；其次，越常使用中國社群媒體，會透過兩岸議題政治知識降低與兩岸用語判斷力降低的中介效果，進而降低對中國假訊息的判斷力。

This study explored the use patterns of digital platforms among Generation Z in Taiwan in the context of ongoing controversies surrounding Chinese social media. Predictive coding theory was applied to determine how the use of Chinese social media platforms influences the cognitive mechanisms through which Generation Z in Taiwan evaluates the authenticity of Chinese disinformation. An online survey (N = 700) revealed that frequent use of Chinese social media platforms, such as Douyin/TikTok, Xiaohongshu, and Weibo, was associated with reduced political knowledge regarding cross-strait concerns and a reduced ability to discern cross-strait terminology. These effects in turn reduced the respondents’ability to evaluate the authenticity of Chinese disinformation.