是科技創新、還是經濟動機？臺灣新聞媒體使用生成式AI初探

Technological Innovation or Economic Motivation? A Preliminary Study on the Adoption of Generative Artificial Intelligence Technology in Taiwan’s Newsrooms

本論文關注生成式人工智慧（AI）科技ChatGPT在國內新聞室的運用，試圖就臺灣新聞產業採用AI科技現況進行初探。本研究採用半結構的質化訪談研究方法，先後訪問9家新聞媒體、2家科技公司共17名受訪者。本論文發現，ChatGPT問世後，臺灣新聞媒體快速使用ChatGPT進行內容生成與新聞運算，具備數位創新意涵；然而，臺灣新聞媒體也為經濟動機驅動，使用ChatGPT提高新聞數量與產製速度，更出現使用AI科技快速複製改寫點閱率高的新聞內容，形成低成本的新聞競爭。本論文提醒，新聞媒體使用AI科技不能僅為經濟收益，創新的運算AI科技有助於提升臺灣的新聞發展，値得臺灣媒體關注學習。

Generative artificial intelligence (AI) technologies, such as ChatGPT, have been rapidly adopted in Taiwan’s news industry. In this study, 17 individuals from nine news media outlets and two technology companies participated in semistructured qualitative interviews to shed light on how local newsrooms have used ChatGPT and other AI technologies to generate content and develop computational journalism as a form of digital innovation. Driven by economic motives, media outlets rapidly copy and rewrite news content, fueling a large-scale, low-cost news competition. The interview findings suggest that AI technologies are not merely applied in news media for economic gains. Instead, innovation in computational generative AI technology can promote journalistic development and provide key lessons for Taiwan’s news media.