| 英文摘要 |
In recent years, online investment fraud has become a very common scam method, both domestically and abroad. Both the number of incidents of investment fraud and the total amount of financial losses in Taiwan increased between 2017 and 2024. But we still lack sufficient domestic research on the victimization of online investment fraud. The main purpose of this study is to observe the impact of personal characteristics, online lifestyle, situational opportunities, and exposure factors on online investment fraud victims through objective empirical data, and to examine the explanatory power of victimology on online investment fraud victimization. The research sample includes 1,095 online and physical respondents, analyzed through frequency distribution, independent sample t-tests, chi-square ( X2 ) independence tests, and binary logistic regression analysis. Research findings: (1) Among the sample, 73 individuals (6.7%) had experienced online investment fraud. (2) Factors such as gender, age, internet psychological addiction, internet behavioral addiction, deviant values (including deviant value identification and rationalization cognition), leisure and socializing motivations, online inducements about deviant information and exposure risks are significantly associated with or differed in relation to victimization of online investment fraud. (3) Among them, age, internet behavioral addiction, deviant value identification, and online inducements about deviant information are the most influential and significant factors in the regression model predicting (explaining) victimization of online investment fraud. Finally, based on the research findings, relevant recommendations for preventing victimization are proposed. |