運動行政與運動管理領域熱門及前瞻學術研究議題調查

Hotspots and prospective academic research topics sports administration and sports management

本研究旨在探討2013至2023年間國際運動行政與運動管理領域研究主題的分佈概況，文中使用Content Analysis Toolkit for Academic Research作為研究方法，針對發表於Communication and Sport、European Sport Management Quarterly、International Journal of Sports Marketing and Sponsorship、Journal of Sport Management、Journal of Sports Economics、Sport Management Review、Sport Marketing Quarterly國際知名運動行政與運動管理期刊之文獻進行分析與綜述。研究結果顯示發表量能前三高之國家為美國、澳洲與英國；累計出現次數前三高的關鍵詞為運動賽事、社群媒體、運動管理與運動迷；增長趨勢前三高的關鍵詞為心理健康、青少年足球、社群媒體與運動；下降趨勢最顯著的關鍵詞為注重健康的運動迷、雜誌封面與轉會費；運動品牌管理與消費者互動、運動聯盟與賽事管理以及運動發展與組織管理屬熱門學術研究議題；運動品牌管理與消費者互動、運動媒體與社會議題以及運動科技與行為管理屬前瞻學術議題。未來研究可參考本研究成果，以促進運動行政與運動管理領域之學術發展。

This study aims to examine the thematic distribution of research in the field of international sport administration and management from 2013 to 2023. Using the Content Analysis Toolkit for Academic Research as the methodological framework, the study analyzed and synthesized literature published in renowned international journals, including Communication and Sport, European Sport Management Quarterly, International Journal of Sports Marketing and Sponsorship, Journal of Sport Management, Journal of Sports Economics, Sport Management Review, and Sport Marketing Quarterly. The findings reveal that the top three countries in terms of publication volume are the United States, Australia, and the United Kingdom. The most frequently cited keywords are ''sport event,'' ''social media,'' ''sport management'' and ''sport fan.'' Keywords with the highest growth trends include ''mental health,'' ''youth football,'' ''social media'' and ''sport'', while the most significantly declining keywords are ''health-conscious sport fans,'' ''magazine covers,'' and ''transfer fees.'' Popular research topics include ''sport brand management and consumer engagement'', ''sport league and event management'', and ''sport development and organizational management''. Emerging academic trends emphasize ''sport brand management and consumer engagement'', ''sport media and societal issues'', and ''sport technology and behavior management''. Future research could build upon these findings to advance academic development in the field of sport administration and management.