臺灣郵輪港口發展潛勢之研究──以基隆港為例

Study on the Potential Development of Cruise Port in Taiwan－A Case Study of Keelung Port

臺北港崛起，造成基隆港貨運量式微，加上亞洲郵輪產業的快速發展，本研究探討基隆港由貨櫃港轉型至著重郵輪產業之發展潛勢。基隆港已成為在臺掛靠比例最高之郵輪港口，近年來積極朝轉型郵輪港為目標。本研究透過次級資料分析法蒐集分析網路資訊及文獻，採用優劣勢分析法（SWOT）探討基隆港在郵輪發展上的優勢、劣勢、機會與威脅，深入分析基隆港發展國際郵輪母港之營運策略，確保未來具有競爭力，最後運用層級程序分析法建立層級架構，提出四大構面及10項評估準則，發放13份專家問卷，發放對象為港務公司管理階層人員、航運相關業者以及海運領域之專家學者，藉由問卷權重排序提出基隆港郵輪產業發展策略選擇之建議，期使政府部門及相關單位未來擬定政策或策略時當作參考依據，吸引國際郵輪業者將基隆港列為靠泊母港之首選。

Due to the rise of Taipei Port, the cargo volume of Keelung Port has been declining, coupled with the rapid development of the cruise industry in Asia. This study uses Secondary Data Analysis, SWOT analysis and the Analytic Hierarchy Process (AHP) to explore the potential development of Keelung Port from a container port to a cruise-focused port, which currently has the highest proportion of cruise activity in Taiwan. Keelung Port has extensive experience in cargo ship operations and benefits from its geographical advantages. In recent years, it has actively pursued the goal of becoming a major cruise port. This study will collect and analyze online information and literature through secondary data analysis, and use SWOT analysis to examine the strengths, weaknesses, opportunities, and threats of Keelung Port in the context of cruise ship development. Finally, an AHP model will be applied to design a questionnaire, and the solution was put forward to serve as a reference for government agencies and related organizations in formulating future policies or strategies. This aim is to attract international cruise operators to make Keelung Port their primary home port for berthing.