公務人員政策行銷能力之培訓：以行銷資訊系統為例   全文下載

Training of Civil Service’s Policy Marketing Competency：Example of Marketing Information System

本文企圖探究行銷活動從私部門到公部門的實務應用，首先，藉由考量公共系絡因素，對傳統的商業行銷模式進行修正，建構政策行銷的模式，其次，由模式中的變項，強調政策行銷人員所需具備的專業知識與技術，最後，結合數位資訊科技，建立有助於公部門培訓制度的行銷資訊系統。

This Essay tries to explore the application of marketing activities from private to public sectors. First, it constructs a policy marketing model through the modification of traditional business marketing model concerning factors of public context. Second, it focuses on the professional knowledge and Skills marketing personnel possess by variables of the model. Last, it establishes a marketing information system linking information technology beneficial to training institution in public sectors.