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篇名
攝影視線引導的視覺力心理效應:眼動追蹤法研究
並列篇名
Psychological Effects of Visual Guidance in Photography: A Study Using Eye-Tracking Method
作者 莊賢智蔣佳耘
中文摘要
在攝影創作中,構圖的關鍵性不容忽視,它不僅是優秀攝影作品的基石,更是作品成功的關鍵要素。構圖是有意義的視覺元素有序排列和組合的過程,而引導線構圖則是強而有效的視覺策略,能夠引導觀者的視線和注意力。雖然引導線構圖在攝影領域被廣泛應用,但對其如何影響觀者的認知心理過程仍缺乏深入研究。因此,本研究以實驗法運用眼動追蹤儀進行心理實驗,探討視覺引導線構圖法在攝影創作中的應用,特別關注其對觀者視線注視的影響。透過分析觀者眼球視線注視的分佈區域和視線軌跡特徵,本研究試圖解攝影作品中引導線構圖的特性對視覺心理歷程和觀看模式的影響,並找出影響觀者注意力的關鍵因素。本研究結果顯示,具有良好引導線構圖特性的攝影作品在觀者視覺體驗中發揮著關鍵作用。這些特性有助於減少混亂感,能夠迅速有效地引導觀者的視覺動線,使其聚焦專注於攝影主題和關鍵元素上。透過策略性的佈局,引導觀者的視覺注意力焦點,使觀看行為呈現有序和和諧的視覺流動。這些發現有望提升攝影作品的視覺表現和訊息傳播效果,同時豐富觀者的美學體驗。對攝影創作者而言,本研究具有實質應用價值,可提供強而有力的參考和指導。
英文摘要
In the realm of photographic creation, the significance of composition cannot be overstated; it serves as the cornerstone of outstanding photographic works and a critical determinant of their success. Composition involves the deliberate arrangement and combination of meaningful visual elements, and using guiding lines is a potent and effective visual strategy capable of directing viewers' gaze and attention. Despite the widespread application of guiding lines in photography, more in-depth research is still needed into how they influence viewers' cognitive processes. Therefore, this study employs experimental methodology utilizing eyetracking technology to investigate the application of visual guidance through guiding lines in photographic creation, particularly emphasizing its impact on viewers' gaze fixation. Through analyzing viewers' eye gaze distribution areas and gaze trajectory characteristics, this study seeks to elucidate the effects of guiding lines in photographic works on visual psychological processes and viewing patterns and identify critical factors influencing viewer attention. The results of this study demonstrate that photographic works with well-defined guiding line characteristics play a crucial role in viewers' visual experiences. These characteristics contribute to reducing confusion, effectively guiding viewers' visual pathways, and focusing their attention on photographic subjects and critical elements. Through strategic arrangement, guiding viewers' visual attention to focal points, the viewing behavior exhibits an orderly and harmonious visual flow. These findings promise to enhance photographic works' visual performance and message dissemination effectiveness while enriching viewers' aesthetic experiences. This study bears substantial practical value for photography creators, providing robust references and guidance.
起訖頁 289-299
關鍵詞 攝影構圖引導線眼球追蹤視覺力Photography CompositionGuiding LinesEye TrackingVisual Perception
刊名 中華印刷科技年報  
期數 202406 (2024期)
出版單位 社團法人中華印刷科技學會
該期刊-上一篇 探討廣告置中對稱構圖與傳播認知效果之研究
該期刊-下一篇 以十二生肖圖卡設計為例探究文創商品認知之設計成效研究
 

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