創新與挑戰的交織：探索生成式人工智慧在商業管理書籍出版

The Intersection of Innovation and Challenge: Exploration Generative Artificial Intelligence in Business Management Revolutionary Steps in Science Book Publishing

隨著生成式人工智慧（Generative AI, GAI）的蓬勃發展，其在出版領域的運用已成為產學界關注的焦點。本研究著重於探討GAI工具在商業管理書籍創作和編輯過程中的運用，旨在評估其對提升創作效率、內容品質以及創新性的影響。同時，本研究深入分析在GAI工具輔助出版過程中可能遭遇的挑戰，如創作自由的潛在侷限和AI技術處理複雜情感的不足。透過研究者利用GAI工具輔助創作商業管理書籍的經驗，結合對六位編輯的深入訪談，本研究梳理GAI工具在出版流程中的應用場景。研究指出，GAI工具能夠協助作者發想內容並加快編輯進程。然而，對AI技術的過度依賴，可能會侷限創作者的創意思維，並對作品的深度及情感連結造成負面影響。此外，GAI工具在處理複雜人文情感時的不足，凸顯需要更多人類直觀和創造性思維的介入。基於上述發現，本研究提倡建立一種新型的人機協同工作模式，既能發揮GAI工具的優勢，同時保護創作的原創性和情感豐富度。研究還呼籲未來的應用開發和研究應更加關注創作倫理，確保GAI工具的創新能夠兼顧出版內容的品質和多樣性。透過對GAI工具在出版流程中應用的全面探索，本研究為出版與技術融合的未來發展提供嶄新的視角，期望對行業實踐者和學術研究者提供有益的策略和方向。

With the vigorous development of generative artificial intelligence (GAI), its application in the publishing field has become the focus of industry and academia. This study focuses on the use of GAI tools in the creation and editing process of business management books, aiming to evaluate its impact on improving creation efficiency, content quality, and innovation. At the same time, this study provides an in-depth analysis of the challenges that may be encountered in the GAI tool-assisted publishing process, such as the potential limitations of creative freedom and the insufficiency of AI technology in handling complex emotions. Through the researcher's experience in using GAI tools to assist in the creation of business management books, combined with in-depth interviews with six editors, this study sorts out the application scenarios of GAI tools in the publishing process. Research shows that GAI tools can help authors come up with content and speed up the editing process. However, over-reliance on AI technology may limit the creative thinking of creators and have a negative impact on the depth and emotional connection of the work. In addition, the inadequacy of GAI tools in handling complex humanistic emotions highlights the need for the intervention of more human intuition and creative thinking. Based on the above findings, this study advocates the establishment of a new humanmachine collaborative working model that can not only take advantage of the advantages of GAI tools, but also protect the originality and emotional richness of creation. The study also calls for future application development and research to pay more attention to creative ethics to ensure that the innovation of GAI tools can take into account the quality and diversity of published content. Through a comprehensive exploration of the application of GAI tools in the publishing process, this study provides a new perspective on the future development of the integration of publishing and technology, and hopes to provide useful strategies and directions for industry practitioners and academic researchers.