印刷產業發展趨勢之研究──以雲端應用服務化為例

Research on the Developmental Trend of the Printing Industry–With Cloud Application Servitization as an Example

印刷產業服務化（Servitization）需結合工業4.0產業創新，傳統印刷製造業正面臨全球環境變遷、市場衰退以及削價競爭。從經濟部統計處文獻資料顯示，過去10年印刷產值下降約105.22%。在這樣的環境中，本研究蒐集了各國在工業4.0的策略與階段，並參酌台灣地區印刷產業的生產模式，推論印刷製造業的營運觀點，雲端服務化為何成為印刷產業在時代變化下的解決方案。本研究透過文獻分析法，深入探討印刷產業雲端服務化對生產效益與消費者服務獲得的影響。尤其在數位轉型時代，印刷產業透過雲端服務化展現了創新的有效方法。研究結果顯示，雲端服務化的生產效益是推動使消費者迅速獲得商品、促使商品效益提升。同時，雲端服務化也可以提供印刷製造業的產業檢視。

Servitization of the printing industry needs to be combined with Industry 4.0 industrial innovation. The traditional printing manufacturing industry is facing changes in the global environmental, market recession and price-cutting competition. According to literature from the Department of Statistics, the Ministry of Economic Affairs, the production value of printing has dropped by approximately 105.22% in the past 10 years. In such an environment, this study collects Industry 4.0 strategies and stages in various countries, and refers to the production model of the printing industry in Taiwan to deduce the operational perspective of the printing manufacturing industry as to why cloudification has become a solution for printing industry in the changing times. Therefore, this study uses a literature analysis to deeply explore the impact of cloud servitization in the printing industry on production efficiency and consumer service. Especially in the era of Digital Transformation, the printing industry has demonstrated innovative and effective methods through cloud servitization. Research results show that the production benefits of cloud servitization are to enable consumers to quickly obtain goods and to improve product benefits. At the same time, cloud servitization can also provide an industry review of the printing manufacturing industry.