推展台灣關機運動：執行模式與未來發展

The implementation strategy and future development of TV-Turnoff movement in Taiwan

In recent years, the screens of TVs, computers, and mobiles have occupied our lives and generated many new social topics, including interpersonal relationships, health, diseases, etc. By means of summarizing the action records and fruits of the TV-turnoff movement promoted by Miao-li Community College from 2004 to 2006, this study analyzes the promotion units of the TV-turnoff movement, propaganda means, and series of activities of TV-turnoff weeks in previous years, and summarizes the pattern employed by Miao-li Community College to promote the TV-turnoff movement. Moreover, this study mentions some dilemmas faced during the organization of the movement, and proposes the points that must be improved in the movement, as well as for the execution teams based on relevant theories, in a bid to provide reference for relevant activities, such as Screen-Free Week in Taiwan in the future.