| 英文摘要 |
Taiwanese hand-shaken beverages, a rising star in the food industry, have maintained their popularity both before and after the pandemic. Boosted by food delivery platforms, their sales have soared. Ranging from the classic pearl milk tea to innovative, comforting drinks, they've become ambassadors of Taiwanese culinary culture on the global stage. To uncover their key attraction factors, this study used the Kano Quality Model's 'two-way questionnaire' method. It explored how the quality of cultural attributes in hand-shaken beverages correlates with consumer satisfaction. Applying the Evaluation Grid Method (EGM) and KJ Method, we identified design evaluation factors including ''raw material appeal'', ''sensory aesthetics'', ''creative development'', ''exquisite production'', and ''SDGs engineering''. Results showed various Kano quality categories: attractive, one-dimensional, and indifferent quality. Diverse Kano quality relationships were found between evaluation factors and satisfaction. By integrating the Kano Quality Model with the Kano Weight Inference Model, we derived attractive design factors for Taiwanese hand-shaken beverages, offering insights for further development and design. |
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