應用IPA與KANO品質模式探討性別對語言學習應用程式之功能服務品質差異

Using IPA and KANO Models to Investigate Gender Differences in Functional Service Quality of Language Learning Apps

目前台灣為了與全球國際化接軌，開始對大學生的語言能力有所要求，更以畢業門檻作為提升學生學習語言的指標，然而隨著行動學習工具的發展，透過智慧型手機來學習語言的行為有逐漸普及化，讓大學生在不受時間或空間的影響下，可以更輕易接觸到生活化的語言學習內容。因此，本研究針對語言學習應用程式的功能進行分析，並以KANO二維品質模式和重要-表現分析法（Importance-Performance Analysis，IPA）做為實驗工具，透過問卷調查的方式蒐集年齡區間為18到25歲的大學生，其中包含男性34位、女性35位，來探討設計服務的缺失。經研究結果顯示，男性與女性受測者皆認為語言聽力相關功能，例如「語音翻譯」、「聽歌曲學習」、「語音腔調調整」在KANO分析中是屬於魅力品質，並且在IPA分析中歸類在繼續保持，而語音互動相關功能，例如「遊戲式音效」、「聲控基本播放功能」在IPA分析中則歸類於次要改善，且在KANO分析中也並未屬於反向品質。因此本研究認為聽力學習和語音互動相關功能是未來可持續發展的方向，後續的研究也將以此目標繼續做探討與延伸。

At present, in order to integrate with global internationalization, Taiwan has begun to have requirements for the language ability of college students, and also takes the graduation threshold as an indicator to improve students' language learning, however, with the development of mobile learning tools, the behavior of learning language through smartphones has gradually become popular, so that college students can more easily access the language learning of life without being affected by time or space. Therefore, this study analyzes the function of language learning applications, and uses KANO's two-dimensional quality model and Importance-Performance Analysis (IPA) as experimental tools to collect college students aged 18 to 25, including 34 men and 35 women, through questionnaires to explore the lack of design services. The results of the study showed that both male and female participants rated language hearing-related functions, such as ''speech translation'', ''listening to songs to learn'', and '' accent adjustment'' as charismatic qualities in the KANO analysis, and continued to be classified in the IPA analysis, while voice interaction-related functions, such as ''game-based sound effects'' and ''voice-activated basic playback functions'', were classified as secondary improvements in the IPA analysis and were not classified as reverse qualities in the KANO analysis. Therefore, this study believes that listening learning and speech interaction related functions are the direction of sustainable development in the future, and subsequent research will continue to explore and extend with this goal.