計量SWOT分析之應用

Application of quantitative SWOT

在權衡組織優勢和劣勢匹配外部環境機會和威脅因素後，SWOT分析可提供較佳的決策。其因操作簡易，而廣被使用。一般應用者多採取質性論述方式，較少注意SWOT課題和運用量化分析。本研究指出SOFT、SWOT、TOWS、OTSW和WOTS的研究和有關發展，並探討SWOT課題及其他質性和量化分析做法，提出一種結合統計分析的量化SWOT做法。再設計適用SPSS的量化SWOT分析程式，應用資料測試以說明如何應用，結果顯示新方法和分析程式表現良好。

SWOT analysis can provide the better decision making after evalu¬ate organizational strengths and weaknesses as well as environmental op¬portunities and threats. It prevails among managers and researchers be¬cause it is easy to use. In general, users conduct SWOT in qualitative dis¬cussion way, and rarely take notice of the topics and quantitative analysis of SWOT. The study pointed out the researches and related developments toward SOFT, SWOT, TOWS, OTSW and WOTS, and also investigated the operations of SWOT and other qualitative and quantitative analysis. One quantitative analytic method integrated with statistical analysis was proposed. Moreover several programs for quantitative SWOT analysis were designed suitable to SPSS. These programs were tested with data to show how to use. The result indicated the new methods and analytic programs performed well.