111年度食藥署相關新聞輿情分析   全文下載

News Coverage Analysis of Taiwan Food and Drug Administration in 2022

本研究以Infominer即時輿情分析平台，分析衛生福利部食品藥物管理署（下稱食藥署）自民國111年1月1日至12月31日間的新聞報導。其中，新冠疫苗是新聞報導數及報導天數最多的話題；中國暫停臺灣多項食品輸入是每日平均報導數最高的議題。此外，隨著新冠疫情的發展，檢測試劑、口服抗病毒藥品、新冠疫苗等防疫物資引發媒體報導。國內新冠疫情高峰共有2個波段，包括第17週至第28週，以及第36週至第48週；研究透過一元線性回歸分析及皮爾森相關係數分析上述週間，探討新冠疫情嚴重程度及新冠防疫物資輿情趨勢之相關性。結果發現，第一個波段中，確診病例數與新冠疫苗相關新聞則數，兩者之間存在顯著相關性（R=0.582, p=0.047）；死亡病例數則與口服抗病毒藥品相關新聞具顯著相關性（R=0.609, p=0.036）。第二個波段中，確診病例數與快篩檢測試劑新聞，兩者間具顯著相關性（R=0.686, p=0.010）；死亡病例數則與新冠疫苗新聞具顯著相關性（R=0.769, p=0.002）。本研究有助於政策決策者掌握食品、藥品、醫療器材、化粧品（下稱食藥醫粧）輿情發展影響因子及相關議題風險評估，並達到監測預警之效果。

This study used the media monitoring system, INFOMINERTM, to analyze news coverage related to Taiwan Food and Drug Administration (TFDA) from January 1st to December 31st, 2022. The study found that the COVID-19 vaccine received the most news coverage and the longest coverage days, while the announcement of suspension of Taiwanese food products import by the General Administration of Customs China (GACC) had the highest average daily coverage. With the development of COVID-19 pandemic, rapid antigen test (RAT) kits, oral antiviral drugs, and vaccines for COVID-19 had the most media coverage. The study also examined the relationship between the severity of the COVID-19 epidemic and the trend of public opinion on anti-epidemic supplies and medication using an univariate linear regression module with Pearson Correlation Coefficient R. In the first wave at week17 to week28 of the pandemic, there was significant correlation between the number of confirmed cases and the number of news coverage related to the COVID-19 vaccine (R=0.582, p=0.047); also, the number of deaths and news about oral antiviral drugs (R=0.609, p=0.036). In the second wave (week36 to week48), there was a significant correlation between the number of confirmed cases and news coverage about the RAT kit (R=0.686, p=0.010), while the number of deaths was significantly correlated with news about the new COVID-19 vaccine (R=0.769, p=0.002). Overall, this study provided information on the factors which affect public opinion on food, medicine, and cosmetics, which policymakers can use to assess potential risks and prepare for public crises.