傳統印花和數位印花在紡織品上應用於市場分析之研究

A Study of Market Analysis on the Applications of Traditional Printing and Digital Printing in Textile Products

印花產業技術日漸進步，織品之印刷設計與加工從傳統網版印花至現今持續增加之數位印花。傳統印花多使用網版印刷，需花費大量成本在人力和開版資源上，故較適合做大批量的訂單；且每次製作都須重新打印、生產週期長，因此在不同批印花上容易有色差問題，對織品色彩不易掌控。
近年來由於科技與材料科學之發展，數位印刷在市場上逐漸增加，數位噴墨印花加工時代來臨。數位印花優點在其生產流程之靈活性，透過電腦繪圖完稿後即可對布料或成衣進行加工印刷，對客戶之需求保持靈活彈性，可生產小批量印花達到成本效益高的目的。數位印花有少量印刷實現完美的設計效果及高便利性，精確色彩、高品質影像圖案，印製在各項紡織品上印花顏色貼近設計圖案，成品也較網版印花織品線條更為細膩。
如何快速因應客戶不同需求進行打樣生產，或專於小批量與多樣性的客製化需求，都是目前數位印花產業積極擴展於傳統產業、快時尚產業和大規模客製化產業的方向。
本研究是以傳統印花和數位印花兩者進行比較，透過文獻探討進行討論與分析。對兩種製程技術與其市場應用進行比較分析。透過研究結果可得知，數位印花和傳統印花誠品的外觀和觸感大不相同，製作流程繁瑣度也不一，因數位印花不需大量人力，生產具成本效益，未來數位印花使用發展性與技術會日益提升，同時，目前只使用傳統技術得紡織品印花商也可透過研究的分析比較，在現有印花業務中加入紡織品數位印花，作為補強技術，也提供客戶多元選擇，在織品印花上使用提供更多彈性與服務，在未來為印花產業帶來新發展。

The technology of the printing industry is advancing day by day, and the printing design and processing of fabrics has changed from traditional screen printing to digital printing that continues to increase today. Traditional printing mostly uses screen printing, which requires a lot of cost in manpower and plate-making resources, so it is more suitable for large-scale orders; and each production must be reprinted, and the production cycle is long, so it is easy to have errors in different batches of printing. The color difference problem makes it difficult to control the color of the fabric.
In recent years, due to the development of technology and material science, digital printing has gradually increased in the market, and the era of digital inkjet printing processing is coming. The advantage of digital printing lies in the flexibility of its production process. Fabrics or garments can be processed and printed after computer graphics are completed. It is flexible to the needs of customers and can produce small batches of printing to achieve high cost-effectiveness. Digital printing has a small amount of printing to achieve perfect design effect and high convenience, accurate color, high-quality image pattern, printed on various textiles, the printing color is close to the design pattern, and the finished product is more delicate than the screen printing fabric.
How to quickly respond to the different needs of customers for proofing production, or specialize in small batches and diverse customization needs, are the current directions for the digital printing industry to actively expand in traditional industries, fast fashion industries and large-scale customization industries.
This study compares traditional printing with digital printing, to discusses and analyzes through literature review. A comparative analysis of the two process technologies and their market applications was studied. Through the research results, we can know that the appearance and touch of digital printing and traditional printing are very different, and the production process is also complicated. Because digital printing does not require a lot of manpower, the production is cost-effective, and the use of digital printing in the future will be developed. Technology will be improved day by day. At the same time, textile printers who currently only use traditional technology can also add digital textile printing to their existing printing business through research, analysis and comparison. As a reinforcing technology, it also provides customers with multiple choices. Provide more flexibility and services, and bring new developments to the printing industry in the future.