日本與台灣觀光手冊封面之設計差異與交互應用

An Exploratory Research on Differences between Japanese and Taiwanese Tourism Brochures’Covers Design

本研究對日本及台灣兩國所出版之觀光手冊封面，做初步的比較研究，從設計項目做分類，架構出台日兩者的手冊封面設計模型。設計項目上日本的數量將近為台灣的兩倍，日本樣本中，有許多同時用照片與插畫的情形；台灣樣本在使用圖像上則偏向只使用照片或是只使用插畫；設計模型則顯示日本樣本的設計方式多於台灣。將兩者模型交互應用做新的設計樣本，予兩國國民做喜好度問卷調查。各新樣本的要素喜好度中，日本受測者喜好單純的圖像及少量的文字、重視適當的多張插畫擺放、帶有英文的標題也受青睞。台灣受測者較喜歡多色的標題，以及使用單一圖像做成的整體設計。新樣本整體設計喜好排序中，較受受測者喜愛的設計模型大多為日本的設計模型，其中一種為使用單張照片搭配少量文字，另一種為多文字並搭配插圖及照片混用。較不受喜愛的設計模型為使用多張插畫的設計模型。受到要素分類的影響，台灣有些較特殊的樣本未能被表現出來。如何將更多樣式的設計模型被顯示出來，可以作為後續的研究議題。

In this study, a comparison was made between the covers of tourist brochures published in Japan and Taiwan, and the design items were categorized to establish a model of brochure cover design for Japan and Taiwan. The number of design categories in Japan is nearly twice that of Taiwan, and many of the Japanese samples use a mixture of photos and illustrations; the Taiwanese samples tend to only use photos or illustrations; the design model shows that the Japanese models are more than the Taiwanese samples. The two models were cross-applied to the new design samples and a preference survey was done for both countries. Japanese respondents preferred simple images and a small amount of text, multiple illustrations with suitable placement, and titles with English. Taiwanese respondents preferred multi-color titles and an overall design with a single image. In the overall design preference ranking of the new sample, most of the design models preferred by the respondents were Japanese design models, which uses a single photo with a small amount of text, and the other is a mix of multiple text with illustrations and photos. The less preferred design models were the design models that used multiple illustrations. Due to the influence of design categories, some special samples from Taiwan are not presented. How to show more styles of design models can be the issue of further research.