《灌籃高手》：女性球隊經理的媒體再現及其批判論述

Critical Discourse Analysis of the Media Representation of Female Sports Team Managers: A Case Study of Slam Dunk

緒論：漫畫是一種擁有大量讀者且對個體價值觀與行為選擇，具有深刻影響力的大眾媒介。在這個高度重視圖像閱讀與消費的時代，越是受到歡迎的媒體文本，越需要進行必要的文化檢視。方法：本文將以《灌籃高手》作為分析對象，並以「批判論述分析」探究漫畫文本如何再現女性球隊經理的文化形象與角色功能，進而釐清性別意識形態的深層意涵。結果：女性球隊經理的媒體再現，突出了「戀人的崇敬」以及「支援型工作」與「照顧型工作」等三種角色結構，深刻體現出性別不平等的社會分工，產生一種「專屬於女性」的刻板印象。結論：閱聽大眾如以批判論述的視野來解讀根深蒂固的文化現象，藉此鬆動媒體再現背後的性別政治意涵，方能開啟具有「判斷力」的媒體素養。

Introduction: Comics are a mass medium with a large readership and a powerful influence on the values and behavioral choices of individuals. In an era when graphic narrative and consumption are highly valued, it is of great importance and necessity to pay attention to and examine the media texts that receive high popularity. Methods: Taking Slam Dunk as the research object, the study adopted critical discourse analysis to explore how the comic represents the cultural image and role structure of female sports team managers and further clarified the gender ideology that lies within. Results: The media representation of female sports team managers in Slam Dunk are demonstrated through the following three role structures: admiring or adoring the players, providing assistance, and looking after the team, all of which manifest an unequal social division of labor based on gender and create a stereotype of women’s work. Conclusions: Through the lens of critical discourse, readers and audiences could tell the prejudice in certain deep-rooted cultural phenomena, identify the connotation of gender politics behind media representation, and hence improve media literacy and judgement.