在地認同、產學合作與大學社會責任：國立臺東大學數位媒體與文教產業學系的發展經驗

"Local Identity, Industry-Academia Collaboration and University Social Responsibility: The Xxperience of Department of Digital Media, National Taitung University"

教育部推動的「大學社會責任計畫」，鼓勵大學從在地需求出發，並透過人文關懷與協助解決區域問題之概念，善盡社會責任。本研究將以國立臺東大學數位媒體與文教產業學系（以下簡稱「東大數媒系」）為個案研究對象，瞭解個案科系的課程教學實踐策略，以及產學合作與在地認同方面的實施成效。研究發現，東大數媒系運用之課程教學實踐策略包括：結合長期與在地合作的經驗推動計畫、教師協同合作實施課程、與社區人士互動進行滾動式調整與修正。實施成效顯示，透過在地產學合作可提升學生數位媒體設計能力，並引發學生對在地的了解與認同，形成產學合作與在地認同雙贏之成效。

"University Social Responsibility Program (USR) promoted by the Ministry of Education encourages universities to collaborate with local communities in a socially responsible way to solve regional issues arising from local needs. This case study focuses on the Department of Education Industry and Digital Media of National Taitung University, exploring curriculum and instructional strategies as well as the effects in industry-academia collaboration with local community. This research demonstrates that curriculum and instructional strategies include long-term industry-academia collaboration with the community, collaborative teaching, and close interaction with the community. The collaboration improves students’ professional digital media ability and facilitates their recognition for local identity. Industry-academia collaboration and local identity are thus shown to be a win-win situation."