以結構方程式，探討自行車使用者在地方依附、幸福感、人格特質及忠誠度之相互關係

"A Structural Equation to Analysis the Interrelationship among Place Attachment, Well-being, Personality Traits and Loyalty for Bicycle Users"

在疫情的影響下，民眾交通工具的選擇也受到一定的限制。然而自行車就變成了最佳的選擇，不僅融合了健康、低汙染、安靜與休閒等功能，讓民眾在疫情的狀況下也能擁有健康的生活。而本研究以結構方程式來探討休閒自行車騎士在淡水自行車道與各變相的研究。透過行駛在淡水自行車道的休閒自行車騎士為調查對象，研究構面內容包含「人格特質」、「地方依附」、「幸福感」以及「忠誠度」等四個構面。另外在結構方程式的結果中，休閒自行車騎士之幸福感對人格特質與忠誠度無扮演中介的角色；而休閒自行車騎士之幸福感對地方依附與忠誠度有較低的中介效果。本研究依據檢驗與分析結果可提供淡水河岸能更完善自行車道相關設施與週邊建設，供政府與地方單位在經營管理上做參考。

"Under the influence of the epidemic, people's choice of transportation is also limited to a certain extent. However, bicycle has become the best choice, which not only combines the functions of health, low pollution, quietness and leisure, but also allows people to have a healthy life under the epidemic. In this study, the structural equation was used to investigate the study of recreational bicyclists on freshwater bike paths and the variables. The study was conducted on recreational bicyclists on the Tamsui bicycle path, and the four dimensions of the study were''personality traits,''''place attachment,''''well-being,''and''loyalty. In the results of the structural equation, the well-being of recreational cyclists did not play a mediating role on personality traits and loyalty, while the well-being of recreational cyclists had a lower mediating effect on local attachment and loyalty. Based on the examination and analysis results, this study can provide a reference for the government and local units to improve the facilities and peripheral construction of bicycle paths along the Tamsui River bank."