宮廟視覺意象設計方法之探討

Discussion on the Design Method of Temple Vision

在台灣這塊寶島上「三步一小宮、五步一大廟」，這種宮廟比便利商店還要多的有趣生態，據內政部全國宗教資訊網中，經過合法登記以及待補辦登記的宮廟截至2020年不論規模大小已有11,754間，這些還不加上有宮廟、法人所舉辦的聯誼性質會、團。由上述可知宮廟在台灣的市場如此龐大。而另外現今開始有出現「文創」商品的販售，跳脫宮廟舊有的收入形式，這些文創品一來人們覺得保平安、二來是一種行銷宮廟的方法，一舉數得，近年來宮廟一個接一個地開始製作此類商品，而究竟這類商品是要如何創作，而能合乎創意與宮廟本身形象呢？究就是本研究要探討的問題，關於創作方法過程擬定的問題。在台灣宮廟視覺設計開始逐漸駛向「年輕化」，像是在大甲媽祖遶境途中則是一年比一年的平均年齡還要低，而現在再走的大部分是年輕人（林茂賢，2019），由此可見台灣媽祖文化無論是在文化層面、經濟層面、社會層面都走想年輕化，開拓更大的受眾群，而在年輕化的過程裡，文化創新就是一個不能少的過程，因此，各大媽祖廟開始著力於文創商品設計，以此能夠開拓年輕消費力。

In Taiwan, the number of temples is more than convenience store. If you go travel to rural area, maybe cannot find a store to take a break. But, you can take a break in the local temple, even though overnight. According to the information of Taiwan Ministry of the Interior, the number of temple which have registered is more than 11,754. According to this data we can see that the temples play an important role in Taiwan's economy, society, and politics. Therefore, this paper will discuss the visual communication of temples and the function of design. By asking the temple staff, find out the visual effects they want in their hearts, and categorize and modularize the information obtained. Find a set of visual design methods for temples. Discovered during the research we can see the youthful vision is loved by most of the believers. Products developed by this vision, this product represents not only the function but also the blessing of God.