年輕人使用數位出版的閱讀動機與習慣以及數位出版的應用面

The Reading Motivation and Habits of Young People Using Digital Publishing and the Application of Digital Publishing

在網路科技日新月異的時代，資訊的傳播方式不再僅限於傳統的紙本而是透過數位化的方式，藉由電腦、平板、手機等載體傳至人們手中，各種數位出版品的出現讓閱讀方式更加多元，電子書讓大眾能不受紙本的限制用手機就能滿足閱讀的需求，比以往更加容易取得新資訊。數位出版的流程相較於傳統紙本印刷更為簡潔便利，省去製版時間也少了紙張成本，傳統出版業對於數位出版的趨勢也將面臨轉型。本研究的目的在於探討年輕族群使用數位出版品的概況，包括使用電子書的動機和習慣、閱讀電子書的經驗、閱讀電子書的內容類型、購書頻率和預算、使用的電子書閱讀器、是否願意付費、付費方式等。要研究探討的是大眾對於數位出版的使用動機和習慣以及相關看法，站在消費者的角度來研究目前數位出版產業的市場需求，研究問題包括使用數位出版例如電子書的動機和付費意願、最常閱讀的電子書內容、使用的電子書閱讀器，研究首先會從搜集資料開始，參考以往的文獻探討數位出版的定義、數位出版的應用、目前數位出版在台灣的銷售情況、數位出版的發展和趨勢，將以上資料閱讀後進行分析整理，了解整體數位出版業界的概況，資料統整完成後會根據研究目的和研究問題設計問卷，問卷內容包括填寫者的基本資料和電字書使用經驗相關問題，發放問卷填寫後回收，統計資料數據，根據調查結果進行分析然後撰寫論文。 經過問卷結果統計，曾經使用過電子書閱讀器的人比沒有使用過的人還少，大多數使用電子書的人並不願意花錢購買付費服務，比較偏向使用免費資源，大多數人認為電子書比實體書更容易攜帶和保存，如果電子書有多媒體功能如動畫、影音等會增加使用意願，手機螢幕大小對於使用意願的影響不大。

In the era of rapid Internet technology, the dissemination of information is no longer limited to traditional paper, but is digitally transmitted to people through computers, tablets, mobile phones and other carriers. The emergence of various digital publications makes reading There are more diversified methods. E-books allow the public to meet the reading needs of mobile phones without being restricted by paper, and it is easier than ever to obtain new information. Compared with traditional paper printing, the process of digital publishing is simpler and more convenient. It saves platemaking time and reduces paper costs. The traditional publishing industry will also face a transformation in the trend of digital publishing. The purpose of this study is to explore the profile of young people's use of digital publications, including the motivation and habits of using e-books, the experience of reading e-books, the type of content of e-books, the frequency and budget of buying books, the e-book readers used, whether Willingness to pay, payment method, etc. To study and explore the public's motivation and habits for digital publishing and related views. From the perspective of consumers, study the current market demand of the digital publishing industry. Research questions include the motivation and willingness to pay for digital publishing such as e-books, and the most For the content of frequently read e-books and e-book readers used, the research will first start with the collection of data, referring to the previous literature to discuss the definition of digital publishing, the application of digital publishing, the current sales situation of digital publishing in Taiwan, and the development of digital publishing And trends. After reading the above data, we will analyze and sort to understand the general situation of the overall digital publishing industry. After the data integration is completed, a questionnaire will be designed according to the research purpose and research questions. The content of the questionnaire includes the basic information of the person filling in and the related experience of using the electronic word book Questions, fill out the questionnaires, collect them, collect statistics, analyze the results of the survey, and then write the thesis.