馬拉松跑者參賽動機、休閒效益與幸福感之相關研究──以2013府城安平仲夏夜浪漫星光馬拉松為例

A Study on Participation Motivation, Leisure Benefit and Satisfaction of Marathon Runners：2013 Tainan An-Ping at Midsummer Night under Romantic Star Light Marathon

臺灣近幾年隨著健康意識的提升、運動場館日益普及，並在各類型運動賽會的推廣與舉辦下，促進運動參與人口逐年上升，尤以慢跑等較為輕便與自主的運動，更為民眾喜愛。根據體育署公布的「102年運動城市調查」，慢跑人口成長的比例大幅成長，較101年提升了2.6%；另外，許多運動中心及運動商品也開始主打女性市場，女性路跑的愛好者增加不少。本研究旨在瞭解馬拉松跑者在參賽動機、休閒效益與幸福感之相關，並以參與「幸福御守2013府城安平仲夏夜浪漫星光馬拉松比賽」之跑者為研究對象，透過便利抽樣的方式進行問卷調查法蒐集樣本，問卷內容包含參賽動機、休閒效益、幸福感三個部分。問卷共計發放450份問卷，回收430份，有效樣本為401份，有效問卷率為93.3％。回收資料以SPSS19.0進行資料處理，所得結論如下：1.馬拉松跑者的參賽動機與馬拉松跑者的休閒效益有正向顯著影響。2.馬拉松跑者的參賽動機與馬拉松跑者的幸福感有正向顯著影響。3.馬拉松跑者的休閒效益與馬拉松跑者的幸福感有正向顯著影響。

This study aims to understand how the Marathon runners’ participative motivations, leisure benefits, and their senses of happiness are related. The target group of this survey focuses on the participants of the Blessed 2013 Tainan An-Ping at Midsummer Night under Romantic Star Light Marathon and it adopts questionnaire survey to collect relevant information, including Participative Motivation Scale, Leisure Benefits Scale, and Sense of Happiness Scale. The questionnaire survey was conducted by convenience sampling, with 450 formal questionnaires given out, 430 response questionnaires, 401 effective copies by eliminating the incomplete questionnaires, and the effective response rate is 93.3%. The collected data are handled in line with SPSS19.0, which are analyzed based on descriptive statistics, relevant and regression analysis. The results and findings are as follows: 1. Marathon runners’ participative motivations and leisure benefits have significant positive influence. 2. Marathon runners’ participative motivations and their senses of happiness have significant positive influence. 3. Marathon runners’ leisure benefits and their senses of happiness have significant positive influence. According to the study results, it reveals that Marathon runners’ participative motivations and leisure benefits have highly correlation with their sense of happiness. In the other words, Marathon exactly has positive influence on healthy life. As to engaging Marathon exercise has a lot of leisure benefits, we can encourage people to participate in it as often as possible.