造形與材質的情感意象

The Affective Images between Shapes and Materials

設計實務中可以發覺材質扮演非常重要的角色，但對於這方面基礎性的研究不多。本研究針對5種基本造形與4種材質在不同的形容詞組下進行實驗與探討。實驗結果顯示：聯合分析結果顯示材質對於情感意象認知的影響高於造形。而材質分別在2D及3D造形組合的狀態下，材質影響情感意象評價會比造形來得強。金屬、橡膠表現出前衛的、理性的、優雅的、簡潔的、強壯的情感意象，大理石與木質則表現出感性的、複雜的、纖弱的意象。材質加入2D或3D造形後對於情感意象的影響顯著性數量較多，由此可以推論材質對於情感意象的影響大過於造形的影響。造形以直線構成，材質以金屬、橡膠為基礎時會較具前衛、理性、簡潔、強壯意象；而相對的造形以圓形曲線為主，材質以木質、大理石為基礎時，會較具有感性、複雜、纖弱的意象。 In the design practice, it can be found that the material plays a significant role, but related fundamental researches are less on this aspect. This study conducted experiments and investigations on five basic shapes and four materials under different opposite adjectives. The experimental results showed that the influence of materials is higher than shapes on affective image by Conjoint Analysis. The material will be more important than the shape affecting the affective image evaluation in the state of 2D and 3D shape combination individually. Metal and rubber expresses avant-garde, rational, elegant, simple and strong affective images. Marble and wood expresses emotional, complex and delicate images. After the materials were added into 2D or 3D shapes, the influence on the affective images were more significant. It can be inferred that the influence of the material on the affective images are much greater than the influence of the shape. The shape is composed by straight lines and the material based on metal and rubber could express more avant-garde, rational, simple and strong images. In the opposite, the shape is mainly composed by circular lines and the material based on wood or marble could express more emotional, complex and delicate images.