以SWOT分析博物館教育活動的發展策略：以國立科學工藝博物館為例

Using SWOT to Analyze the Development of Museum Education Strategies: Take the National Science & Technology Museum as an Example

國立科學工藝博物館（以下簡稱科工館）為國內第一座應用科學博物館，也是南台灣第一個國立社教機構，以蒐藏及研究科技文物、展示與科技相關主題、推動科技教育暨提供民眾休閒與終身學習為主要功能。科工館自民國75年成立籌備迄今之近30年的博物館教育策略管理發展，與國家教育策略發展及該館館長與組室主管的領導作風有關。本研究的目的，在於從SWOT分析探討博物館教育活動的演變與發展，並探討科工館在籌備與開館初期、由南館北遷時期及迄今之經營時期之優勢、劣勢、機會與威脅之後，再依Weihrich提出的觀點從SO、ST、WO、WT等四個交叉比較分析，提出後續科工館教育活動發展策略之建議。

National Science & Technology Museum (hereinafter referred as NSTM) is the first applied science museum and national social education institution in southern Taiwan. Its main functions include: collecting and conducting research on science and technology artifacts, designing exhibits for technology-related topics, promoting science and technology education and providing a leisure and lifelong learning site. Since 1986, NSTM's development in museum education strategies have been shaped by various leadership styles from its directors and different department chiefs. This paper uses SWOT analysis to examine the evolution and development of museum education activities. It discusses the strengths, the weaknesses, the opportunities and the threats NSTM has had for nearly 30 years. It covers the periods from preparation for museum opening, migration of the north building and the south building to its current operating period. In addition, recommendations for future development in education strategies are stated according to Weihrich's views of comparative analysis using SO, ST, WO and WT.