從參觀行為模式解構博物館展示傳達、溝通本質之初探－－以動態、靜態之形態為例

A case Study of Dynamic and Static Morphology Viewing from the Discussion and Analysis of Visitors' Behavior, Message Delivery, and Communicative Nature of Museum

隨著科技日月累新，博物館的展示，有其更新之必要，但新與舊的知識傳達，只是展示的一部份，最重要是傳達內容能賦於適當詮釋，且利用能引起興趣之形態展示，方是持續吸引社會大眾進入博物館之道。因此，從各展示形態了解參觀者結構及其對展品的參與行為模式，並依吸引力、持續力之程度等確認受歡迎與否，可對展品個体組成的要素，即包含應用形式、參與方式等所內建之傳通有效性，作一分析與解構。本研究以系統性展示形態的分類，試先以動態式與靜態式之展示品，利用錄影方式觀察參觀者對其形態的參觀行為及其吸引力、持續力程度等。結果得知動態式展示品確實比靜態式展示品較為吸引人，參觀者參與性也較高，在持續力方面則視操作方式及參觀者所期待效果，在展品前有不同長短時間停留，但展示內容、物件的豐富性或稀奇性，卻能讓參觀者願意花較長時間停留觀看，細細品酌。

Along with the advancement of technology, there is a need to renew museum exhibition; however, the transfer of old and new knowledge is just a part of the exhibition. What the most important is to give proper interpretation of conveyed message and to take advantage of the presentation of morphology to attract visitors to the museum. Therefore, there is a need to understand and analyze the composition of visitors and the interactive behavior with exhibition through morphology and the visitors' behavior model as well as to survey on the popularity through the attraction and consistency. This will also help us to analyze and illustrate the application and presentation of effective communicative channels. This study used different form of exhibition, dynamic and static, to observe behaviors the attraction and consistency of visitors. With videotaping, researchers were able to know about visiting behavior, attraction, and consistency. The findings indicated that dynamic exhibition attracts more visitors and visitors tend to stay at dynamic exhibition longer. The degree of consistency depends on the operation and visitors' expectation. Each visitor reacts differently. As long as the exhibition has the unique and abundant contents, visitors are more willing to spend more time on that.