科工館大銀幕電影作為輔助中小學教育的角色解析

A Study of Museum Giant Screen Films as Learning Resource for Primary and Secondary Schools

科工館於2013年嘗試將大銀幕電影院的部份影片定位為教育推廣影片，並邀請中小學教師參與2014年教育推廣影片的甄選，期許讓科工館大銀幕電影成為輔助中小學教育的角色，藉以吸引學生團體族群進館觀賞電影。本文採質性研究方式，藉由選片過程的討論以及焦點團體訪談，進行資料收集與分析。研究發現，科工館吸引中小學生的大銀幕影片特性，包括與日常生活的連結、科學與科學方法的呈現、獨特新奇的議題等；大銀幕影片與中小學課程的連結，可藉由分年段學習單開發來作為輔助；至於影響中小學校團體到科工館觀賞大銀幕電影的因素可分為：交通、價格、行政與地理位置等四個因素。相關研究所得可作為博物館大銀幕電影的選片指引，以及行銷宣傳策略運用的參考。

Since 2013, National Science and Technology Museum (NSTM) tried to locate the educational function of giant screen films, then in 2014 invited teachers from primary and secondary schools to join the film-selection committee. In order to attract more students' visit, the new film-selection committee defined the films as learning resource for schools. This study applied qualitative research approach by collecting data from the discussion process and group interviews of the committee members. The findings of this study were: 1. the giant screen film with characters such as daily life connection, science related subject, uniqueness and novelty would be the attraction to students; 2. to enhance the linkage between giant screen films and school curriculum by developing learning sheets for school levels; 3. the factors of influencing school groups' visit were transportation, tickets, school administration and geography. The findings of this study could be the reference for giant screen film selection and following promotion strategy.