屏東縣內埔鄉立游泳池公辦民營策略分析之研究－－Porter五力分析法之應用

Strategic Research of Private Management of Neipu Public Swimming Pool in Pingtung County--An Application of Porter’s Five-Force Analysis

本研究經由SWOT分析與Porter五力分析，結果發現內埔鄉立游泳池與鄰近民間的游泳池相較之下，缺乏企業經營的競爭力。然而，從研究分析顯示，內埔鄉立游泳池如果能委外民營，並以游泳、泛舟、潛水及帆船初級班等水域運動教學及訓練為主要經營項目，將帶來另類並潛力無窮的商機。又經由區域環境調查結果，鄰近的美和技術學院將是內埔鄉立游泳池委外民營的最佳合作夥伴。因此，本研究對內埔鄉公所以及美和技術學院提出以下建議：一、內埔鄉公所應擔任專案計畫管理者的角色，負責組織規劃、聘僱及盈虧。二、美和技術學院將提供最佳的人力資源及專業的管理經驗，經營內埔鄉立游泳池。三、內埔鄉立游泳池應逐步改善現有設施，加裝溫水設備及水療設施，以利於推動全年性的水域運動。四、從區域市場角度，水域運動教學及訓練課程應包含游泳、泛舟、潛水及帆船駕駛技巧。因為，這些水域運動已逐漸成為屏東鄰近水域受歡迎的運動及活動。開辦這些教學及訓練課程將為內埔鄉立游泳池增加可觀的收入。

In this study, deploying the SWOT and the Five-Force Analyses, it turns out that Neipu public swimming pool（NPSP）in Neipu Town of Pingtung County lacks competitiveness to cope with the other local swimming pools running by the private clubs. However, if NPSP can concentrate upon these teaching and training programs of swimming, canoeing, diving and yachting skills, our research also argue that an alternative, potential business opportunity for NPSP, which can be accomplished by seeking a private outsourcing management. Through a regional survey, the Meiho Institute of Technology (Meiho IT) can provide the partnership of those up to date management approaches with its proximity. Accordingly this research makes suggestion for policy-makers of both the local government and Meiho IT, as following. 1. The local administration in Neipu Town should play the major role as the project supervisor, which is responsible for the organizing, employment, and revenue. 2. Meiho IT shall furnish both the competent human resources and the adequate management consultant for conducting NPSP. 3. The public swimming pool should gradually improve its facility, especially both water-heating and water-therapy systems in order to establish these consecutive water-sport training programs through a whole year. 4. From the perspective of regional marketing, the water sport training programs shall include swimming, canoeing, diving and yachting skills, which gradually become popular among those local water sports and activities in Pingtung County and hence shall prompt revenue for NPSP.