地域差異、社會階層對臺灣地區民眾之外顯式消費、綠色消費傾向與送禮文化之影響 The Differences of Conspicuous Consumption 、 Green Consuemr Orientations 、 and Gift Giving Behaviors Among the People of Taiwan As a Result of Socioeconomic Backgrounds and Residential Areas
加拿大華人消費者的媒體使用習慣與對於全方位廣告策略的態度 Media Usage and Attitudes of Chinese Consumers in Canada Toward Integrated Market Communication
