網路重度使用者對網頁訊息認知與瀏覽模式之研究--以臺灣購物網站商品訊息呈現為例 Eye Tracking Study on the Internet Heavy Users' Cognitive Processing of Information and Navigational Patterns of Online Shopping Websites in Taiwan
整合服務品質與軟體品質的ASP服務策略:中小企業使用者觀點 An ASP Provision Strategy Integrating Service Quality with Software Quality: The SMEs Perspective
虛擬組織績效模式的因果與干擾關係之研究 The study of the Causal and Moderating Relationships of the Performance Model for Virtual Organization
行動廣告內容、廣告價值、隱私權保護對消費者採用意願之影響 The Effects of Mobile Ads Content, Ads Values and Privacy Protection on Consumer Adopt Intention
五金傳統產業消費族群對線上購物系統之接受意圖的探討 Understanding Consumer Intentions toward Online Shopping in the Metal Industry
結合網站設計品質、設計特性與購物價值觀點探討旅遊網站消費者之購買意願 Effects of the Travel Website Design Quality, Design Characteristics, and Shopping Value on Online Consumer Purchase Intention
以跨服務分類觀點探討行動服務使用者採用模式之研究 A Study of Mobile Service's Adoption Model: A Prospect of Cross Services' Classification
臺灣線上遊戲公司價值轉移之個案研究--融合內部能力與企業網絡觀點 A Case Study of Value Migration Processes within a Taiwan Online Game Company-Integrating Firm Capabilities and Business Network Perspectives