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觀光與休閒管理期刊
Journal of Tourism and Leisure Management |
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| 201506 (3:1期)期所有篇 |
- 領導風格與組織承諾關係之干擾效果探討 The Boundary Effects of the Relationship between Leadership Style and Organizational Commitment
- 學程證明書對個人就業效益分析之研究──以博弈管理學程為例 Attendees’ Perceived Benefits toward Attaining a Professional Certificate in Gaming Management: From Academic and Industry Perspectives
- 日本遊客對台南古蹟的旅遊動機、滿意度與重遊意願之研究 A Study on the Tourist Motivation, Satisfaction and Revisiting Intention of Japanese Tourists toward Tainan Heritage
- 應用計畫行為理論實證節慶活動遊客心理驅策力影響重遊意願──以阿里山櫻花季為例 The Application of Theory of Planed Behavior to The Relationships among Tourist Motivation Force, Perceived Value, Customer Satisfaction and Revisit Intention －A case Study of the Alishan Cherry Blossoms Festival
- 軟實力之建立──國際觀光旅館客務部人員教育訓練評估模式之建構 Soft Powers Development—A Study of Constructing the Training Evaluation Model for Employees of Front Office Department in The International Tourist Hotel
- 經濟與旅遊成長對觀光餐旅產業之影響 The Effects of Economic Growth and Tourism Growth on Tourism Hospitality Industry
- 卓越經營表現──以EFQM模式探討國家公園觀光發展 EFQM business excellence model to investigate the performance ─ National Parks Tourism Development
- 跑走運動對國小學童健康體適能的影響──以雲林縣立仁國小為例 The effects of Run-Walk Sport related to Health-Related Physical Fitness of Elementary School Students of the Li-Ren Elementary School of Yun-Lin County
- 應用IRPA與IAA分析馬公航空站服務品質之研究 The Application of IRPA and IAA to the Service Quality of Makung Airport, Taiwan
- 台灣觀光活動之品牌行銷策略──以大稻埕煙火節、大甲媽祖遶境、墾丁音樂季為例 Brand Marketing Strategies for Promoting Tourism Activities in Taiwan: The Dadaocheng Fireworks Festival, Dajia Matsu Pilgrimage, and Kenting Music Festival as Examples
- 台灣消費者購買電動機車意願之關鍵成功因素研究 A Study of Key Success Factors for Consumer Purchasing Intention on Electric Scooter in Taiwan
- 臺灣茶園的經營模式探討──以望高茶園為例 Exploring a Tea Garden Business Model in Taiwan–A Case Study of the Wang-Gao Tea Garden
- 大專院校生旅遊資訊蒐集對旅遊意象與態度之探討──以鹿港為例 Examining a Relationship between College Students’ Tourist Information Searching, Image, and Attitude–A Case Study of Lukang Area
- 連鎖餐飲業服務補救策略之研究 A Study of Service Recovery Strategy for Chain Restaurant Industry
- 遊客知覺價值、滿意度與重遊意圖之研究──以鹿港老街為例 Effect of Perceived Value and Satisfaction on Tourist Revisiting Intention: A Case of Lu-Kang
- 墾丁國家公園觀光永續發展議題之分析 Question Analysis Kenting National Park Sightseeing Sustainable Development
- 影響遊客參觀觀光工廠之因素探討 Factors Influencing Tourists’ Sightseeing of Factory Tours
- 從遊客的旅遊動機、滿意度與重遊意願來探討城市行銷──以駁二藝術特區為例 An Exploration of Urban Marketing Examining the Relationships between Travel Motivation, Satisfaction, and Willingness to Revisit— A Case Study of Pier-2 Art Center
- 消費者知覺風險減輕機制──以台灣中部地區某汽車旅館為例 Customer Perceived Risk Relievers—A Case Study of a Motel in the Central Taiwan Area
- 宗教觀光客旅遊動機、滿意度與重遊意願之研究──以大甲鎮瀾宮為例 A Study of Travel Motivation, Satisfaction and Revisit Intention in Religious Tourism: the Dajia Mazu Temple
- 雲端化智慧型手機產品效能、市場策略以及財務績效之研究 The Study of Business Effectiveness, Marketing Strategies and Financial Performance within Clouding-Oriented in Mobile Phone’ Firms
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