東吳經濟商學學報 Soochow Journal of Economics and Business
200912 (67期)期所有篇
折扣幅度、促銷方式與品牌知名度對消費者品牌評價及購買意願之影響－－以行動電話為例 Discount Level, Promotional Type, and Brand Awareness on Consumers’ Brand Evaluation and Purchase Intention…An Empirical Study of Handsets
觀光休閒旅館之消費者體驗研究 The Study of Consumer Experience of the Tourist Recreation Hotels
網站可用性對消費者行為意圖影響之研究 The Study of Relationship between Website Usability and the Intention of Online Shopping
透過關係需求與關係發展方案來強化消費者對服務業者的滿意度 On Relationship Needs and Development for Enhancing a Customer's Satisfaction in the Service Sector
