世代影響與年輕女性消費偏好關係之研究——消費者社會化與品牌權益觀點 Intergenerational Influences on the Consumer Preferences of Female Undergraduates: Consumer Socialization and Brand Equity
服務移轉行為之研究 A Study of Service-Provider Switching Behaviors
多樣化服務策略、資訊科技與會計師事務所績效 Service Diversification Strategy, Information Technology, and Accounting Firm Performance
智慧財產權侵權警告函正、負向效應與競爭效能關聯：智慧財產權類型的干擾角色 Relationships among Positive, Negative Effect and Competitive Efficiency on the Infringement Notice of Intellectual Property Rights: The Moderating Role of Categories of Intellectual Property Rights
