產品概念策略、品牌命名策略和來源國效果影響品牌權益建立之研究 The Impact of Product Concept Strategy, Naming Strategy, and Country of Origin Effect on Building Brand Equity
美國速食業領導品牌在臺灣經營發展之探討 A Study on American Leading Brand of Fast Food Industry Development in Taiwan
個人成熟度及內外控取向的調節作用對領導型態與工作績效關係之研究——以中華電信公司專戶服務部門為例 Moderating Effect of Personal Maturity and Locus of Control on the Relationship between Leadership Styles and Job Perfomance: The Case Study of Account Management Department, Chunghwa Telecom Co.
臺商自大陸技術移轉模式之研究 The Model of Transfering Technology From Mainland China by Taiwan's Companys
