教育研究應用SPSS分析另類IPA

Using SPSS to Analyze Alternative IPA in Educational Research

標準型重要－－表現分析廣受採用，其不適合無法負面評定資料，若缺少重要性資料，也需要採用衍生重要性資料替代。對此討論若干另類重要－－表現分析法，包括修正重要－－表現分析、負面重要－－表現分析、迴歸分析本位重要－－表現圖示分析、Ridit重要－－表現分析等理論和分析做法。又藉助SPSS編程，提出分析程式，並結合實例資料，詮釋如何應用。

Importance-performance analysis (IPA) was prevailed used nowa-days, but it’s not suitable for negative data. When importance data is de-ficient, it is necessary to replace with implicit importance data. So the study discussed theories and analytic methods about several alternative importance-performance analysis, which included revised importance-performance analysis (revised IPA, RIPA), negative importance-perfor-mance analysis (negative IPA, NIPA), importance-performance map analysis based on regression analysis (IPMA-RG) and ridit importance-performance analysis (ridit IPA, RIPA). Based upon SPSS programming, the study proposed some useful programs, and illustrated its applications with practical examples.