| 中文摘要 |
於土地標售市場中，不乏高溢價率標得土地的情況，土地投標人為何願意支付高出底價甚多之金額取得土地、何以部份土地溢價率相對較高，部分土地溢價率相對較低？本文首先由共同價值觀點、私人價值觀點、特徵價格理論觀點和實質選擇權理論觀點，建立土地標售溢價率之分析架構，再以新莊副都心為例，說明該分析架構之運作方式。透過列聯表分析，卡方獨立性檢定、相關係數及其檢定，發現新莊副都心土地標售溢價率高低，受人的因素與地的特質影響，且該區中，人的因素似乎是影響溢價率高低的主要因素。
Why do the land auction participants bid a land at a premium? While reviewing the paper, none of the papers can describe the high premium situation in land auction completely. This thesis constructs a framework of price premium analysis in land auctions and includes the points of auction theory, hedonic model theory and real option theory. We adopt contingency table, Pearson's chi-squared to test independence and to calculate the correlation coefficient with 52 land auction data in Xinzhuang Fuduxin. There are two findings. First, we can use the points of the analyzed framework to describe the price premium. Second, the reason of the price premium can be summarizes as the factors of people, land characters and time. |
| 英文摘要 |
Why do the land auction participants bid a land at a premium? While reviewing the paper, none of the papers can describe the high premium situation in land auction completely. This thesis constructs a framework of price premium analysis in land auctions and includes the points of auction theory, hedonic model theory and real option theory. We adopt contingency table, Pearson's chi-squared to test independence and to calculate the correlation coefficient with 52 land auction data in Xinzhuang Fuduxin. There are two findings. First, we can use the points of the analyzed framework to describe the price premium. Second, the reason of the price premium can be summarizes as the factors of people, land characters and time. |
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