英文摘要 |
It is expected that Taiwanese foreign direct investment toward the USA will continue growing due to its market attraction. This study investigated 10 Taiwanese top high-tech manufacturing companies operating in the USA in an attempt to provide a cross-cu1tural framework of strategic control. Our findings are as follows: l. In order to perform subsidiary's value-added activities, mu1tinationals need to identify the value and capabilities need for this activity; at the same time, subsidiaries also need to compare the cu1tural advantage of home country in terms of these activities. 2. From the perspective of cross-cultural influence, cultural control is designed to respond to high integration and high adaptation; price control is executed in the case of low integration and high cultural adaptation; while hierarchical control is used to respond to high integration and low adaptation, simultaneously in the case of1ow value of subsidiary's activities. |