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商略學報
International Journal of Commerce and Strategy |
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| 202006 (12:2期)期所有篇 |
- 由決策制定過程瞭解使用者接受社群媒體決策支援系統之研究 A Study of User Acceptance of Social Media Decision Support Systems from the Decision-making Process Perspective
- 綠色行銷策略如何增加零售場景的購買意願？企業形象觀點 How Does Green Marketing Awareness Impact on Purchase Intention in the Retail Setting? The Perspective of Corporate Image
- 以社會認同理論策略預測社群忠誠度行為：社會資本氣氛的跨層級效果 The Social Strategy Identity in Predicting Community Loyalty on Social Networking Sites: The Cross-Level Moderating Effects of Social Capital Atmosphere
- 領導風格在員工參與企業社會責任中的角色研究 The Role of Leadership Style for Employee Participation in Corporate Social Responsibility
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