商略學報 International Journal of Commerce and Strategy
201809 (10:3期)期所有篇
電子口碑訊息和訂價：以臺灣連鎖經營酒店為例 Electronic Word-of-Mouth and Pricing: Evidence from Chain Hotels in Taiwan
策略相似性對高階管理團隊特性影響績效之中介效果 The Mediating Role of Strategic Conformity on the Relationship between Top Management Team Characteristics and Performance
國家助力還是趁勢而起？中國企業國際化績效之研究 Helping Hand from the Government or Taking Advantage of Trend: Analysis on the Relationship between Internationalization and Performance of China Firms From the View of Marketing Strategy
外來語廣告態度在行銷策略之應用 The Impact of Loan-Words on Ad Attitudes in Marketing Strategy
文創商品策略與商業模式之建構：傘文創商品的發展觀點 Constructing Cultural Goods Strategy and Business Model: The Development of Umbrella Cultural Goods
