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商略學報 International Journal of Commerce and Strategy |
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201403 (6:1期)期所有篇 |
- 行動商務化的旅遊服務:以智慧型手機應用程式為例 Tourism Goes Mobile: Using Smartphone Apps to Access Tourism Services on the Go
- 以經營銷售觀點探討配銷商與零售商間之服務品質預期與感知對忠誠度的影響 Exploring the Impact of Perception and Expectation of Service Quality on Loyalty between Distributor and Retailer Based on the Perspective of Operation and Sale
- 文化創意產業商品化成熟度的建構與其子產業型態之定位 Constructing the Indices of Commercial Maturity and Positioning the Patterns of Sub-Industries in the Cultural and Creative Industry
- 人際壓力與工作滿足及身心健康之關聯:以華人因應策略為調節變項 The Associations between Interpersonal Stress and Job Satisfaction & Employees' Health: Chinese Coping Strategies as Moderators
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