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商略學報
International Journal of Commerce and Strategy |
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| 201203 (4:1期)期所有篇 |
- 網路購物目標情境與人際虛擬經驗對社會臨場感與信任度的影響 The Impact of Online Shopping Goal and Interpersonal Virtual Experiences on Social Presence and Trust
- 消費者對山寨機的態度與行為意圖 Understanding Consumers' Attitudes and Behavioral Intention toward Shanzhai Mobile Phones
- 飛機失事與股票市場之反應——中華航空之案例 Aviation Incidents and Stock Market Reactions: An Empirical Study of China Airlines in Taiwan
- 研發人員科學素養量表之建構——以台灣電子資訊業為例 Research on Developing an Instrument of R&D Personnel's Scientific Literacy-A Study on Electronic Information Industry in Taiwan
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