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管理學報
Journal of Management and Business Research |
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| 201612 (33:4期)期所有篇 |
- 專利侵權訴訟被告廠商自願性資訊揭露之影響因素－－賽局理論與資源基礎觀點 Factors Influencing Voluntary Information Disclosure by the Defendant Firms in Patent Infringement Litigation Cases-Perspectives from Game Theory and RBV
- 品牌社群的消費者忠誠之雙元路徑模型 A Dual Pathway Model of Consumer Loyalty in Brand Community Settings: Intrinsic Need Fulfillment and Extrinsic Cost Perception
- 媒體聲譽對公司績效與市場報酬之影響 The Impact of Media Reputation on Firm Performance and Market Returns
- 同時考慮退款保證與最低價保證之最適產品訂價：實質選擇權觀點 Optimal Pricing for both Money-back and Low-price Guarantees in Retail Markets: A Real-Option Approach
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