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管理學報
Journal of Management and Business Research |
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| 201309 (30:4期)期所有篇 |
- 法人說明會對企業資訊不對稱的影響 The Effect of Conference Calls on Information Asymmetry
- 依附風格、品牌個性、品牌依附與品牌評價之研究：共品牌觀點 The Study of Attachment Style, Brand Personality, Brand Attachment and Co-branding Evaluation from the Co-branding Perspective
- 寵物殯葬設施管理制度建構之研究 A Study on the Institutional Establishment of Pet Funeral Facilities Management
- 企業品牌氣味：獨特的嗅覺行銷路徑 Olfaction Tells Everything: The Exclusive Scent of Corporate Brands
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