創新活動、國際化與公司績效：以臺灣上市公司之國外直接投資檢測 Innovation, Internationalization and Firm Performance: An Examination of Taiwanese Listed Firms’ FDI
從關係價值與關係品質觀點探討品牌形象對消費者滿意度與忠誠度之影響－－臺灣筆記型電腦產業為例 An Investigation on the Interrelationships between Brand Image and Consumer Satisfaction and Consumer Loyalty Via Relationship Value and Relationship Quality-- A Case of Taiwanese Notebook
