團隊成員人格特質對知識分享及創新績效之影響－－個人與團隊層次的分析 The Effects of Team Personality Composition on Knowledge Sharing and Innovation Performance: Individual and Team level Analysis
領導者部屬交換與員工創新行為：組織正義之中介效果及組織特性之干擾效果 Leader Member Exchange and Employee Innovative Behavior: The Mediation Effects of Organizatonal Justice and Moderation Effects of Organizational Characteristics
當期利益最大與長期利益最大化之間的選擇：個人決策中框架效果與冒險傾向的影響 A Choice Behavior between Current and Long-Term Benefits: The Influence of Framing Effect and Risk Taking Tendency in Individual Decision Making
促銷價格標示方式與內部參考價格對消費者行為之影響 The Effects of Promotional Price Format and Internal Reference Price on Consumers’ Behavior
臺灣車體損失保險不對稱訊息的實證研究 The Empirical Study of Asymmetric Information for Taiwan’s Automobile Physical Damage Insurance
虛擬關係行銷之跨文化比較－－以臺、日、美三文化之電視購物為例 Virtual Relationship Marketing: A Cross-cultural Analysis among Television Home Shopping Channels in Taiwan, Japan and USA
