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中國廣告學刊
The Journal of Advertising |
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| 202503 (30期)期所有篇 |
- 開創行銷與數位轉型新紀元的實踐家──邁肯行銷傳播股份有限公司董事長兼執行長──張志浩 A Practitioner Pioneering a New Era In Marketing and Digital Transformation-Eric Chang, Chairman & CEO of McCann Taiwan
- 以勇氣與熱情駕馭廣告產業的經營者──聯廣傳播集團執行長程懷昌 A Leader Who Harnesses Courage and Passion to Navigate the Advertising Industry-Cheng Huai-Chang, CEO of Communications Group
- 台灣大學教師在陸生參與課堂中之教學策略初探 An Exploratory Study of Teaching Strategies by Taiwanese University Teachers for the Involvement of Mainland Chinese Students In Classrooms
- 演講不只用聽的──由「做中學」翻轉演講課程之教學實踐探討 Discussion on the Flipped Classrooms of Advertising Special Lecture - Taking University Lectures as an Example
- 探討越南生活文化觀光的整合行銷傳播及傳播效果 Exploring the Effectiveness of Integrated Marketing Communication on Cultural Tourism of Vietnamese Lifestyle
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