以勇氣與熱情駕馭廣告產業的經營者──聯廣傳播集團執行長程懷昌

A Leader Who Harnesses Courage and Passion to Navigate the Advertising Industry-Cheng Huai-Chang, CEO of Communications Group

成長於軍公教家庭的程懷昌，最初認為自己會循著理工組的軌跡走向未來，但隨著探索的過程漸漸發現內心深處對於商業經營的渴望。同時，他對攝影、音樂和創作充滿熱情，天生具備藝術細胞。這樣看似矛盾的特質，悄然引領他向廣告產業靠近。實習時在職場前輩的推薦下，他開始認識到廣告領域、從中啟發對行業的熱忱，因而帶著屬於他的拼勁與勇氣跨入廣告圈。程懷昌積極向前且靈敏活躍，不僅能精準把握時機、抓住機會，也能靈活應變多種困境，將危機化為轉機，他擅長學習各領域新知，發揮跨域精神，應用在廣告經營與音樂創作多重領域上。他以熱情灌溉每一個細節，珍惜每一個引領他的貴人、共事的夥伴與經歷的事物。從紐約深造歸國後，全心全力的參與並推動聯廣集團上市的關鍵歷程，譜寫一段本土廣告的新篇章。程懷昌也持續為廣告事務貢獻心力，連任台北市廣告業經營人協會（4A）理事長，將對未來的展望實現在公共事務上，替廣告打造適合發揮才華、共創卓越的優秀環境，他的堅韌與溫暖影響著廣告產業每個角落。

Born into a modest military and civil servant family, Cheng Huai-Chang initially believed his future would follow the traditional trajectory of a science-oriented career. However, through his journey of self-discovery, he unearthed a deep passion for business management. Simultaneously, his enthusiasm for photography, music, and creative expression, coupled with his innate artistic talent, revealed a seemingly paradoxical blend of qualities that gradually steered him toward the advertising industry. During an internship, a mentor's guidance introduced him to the field of advertising which helped ignite his fervor for the industry henceforth. With a unique blend of determination, courage, vigor and agility, Cheng officially, entered the advertising world. His ability to seize opportunities, adapt to challenges, and transform crises into opportunities distinguished him as a dynamic leader. He excelled in learning across disciplines, utilizing cross-domain expertise to innovate in both advertising management and musical creation. Cheng approaches every detail with passion, valuing the mentors who guided him, the partners he collaborated with, and the experiences he accumulated. After deepening his knowledge in New York, he returned to Taiwan, playing a pivotal role in the listing of United Advertising Group and contributing to a golden era for local advertising. Even today, he remains committed to the industry, serving as the long-standing Chairman of The Association of Accredited Advertising of Taipei R.O.C.(4A). He channels his vision for the future into public affairs, striving to carry forward the excellence of previous generations and cultivate an environment where talent can thrive and achieve greatness. Throughout his journey in advertising, Cheng has been a beacon of resilience and warmth, leaving a legacy as well as a profound impact on every aspect of the industry.