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北商學報 Journal of National Taipei College of Business |
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202207 (40期)期所有篇 |
- 培養學生批判性思考與英語簡報能力之個案分析:以北部某一科技大學應用外語系融入商業個案於商用英文教學為例 Integrating case teaching into Business English to enhance students' critical thinking and English presentation skills: A case study of a department of applied foreign languages in northern Taiwan
- 網路直播購物平台因素、直播主特質與直播內容對消費者正面情緒與衝動性購買行為影響之探究 Investigating the Effects of Live-Stream Platform Factors, Live-Streamer Characteristics and Live-Stream Contents on Consumers' Positive Emotions and Impulsive Purchase Behavior
- 資通訊產業在貿易戰下的個案研究 A Case Study of the Information and Communication Industry under the Trade War
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