英文摘要 |
This study found that Taiwan's information and communications industry was able to expand the market and increase production smoothly during the Sino-US trade friction. This should be attributed to its continuous R&D investment to lead China's patented technology, coupled with well-known and meticulous industrial manufacturing capabilities. First of all, this article uses panel data with quarterly data as the cycle from 2012 to 2020 and uses the gravity model to prove that Taiwan's current trade structure has changed from the past tripartite trade (Taiwan orders, Chinese production, Export to the U.S.) is transformed into bilateral trade (Taiwan-U.S. bilateral trade). This case study takes an electronics company in the Linguang Export Processing Zone of Kaohsiung as an example to establish a descriptive SWOT analysis to analyze and explain the impact of Taiwanese businessmen in the face of major competitors competing in the Chinese mainland market or the Southeast Asian market. The main factors for Taiwanese businessmen to establish a successful model are those. Studies have found that individual cases continue to grow against the trend despite the global economic decline caused by COVID-19 in 2020. The reason is their innovative technological competitive advantages. Therefore, professionalism and innovation should be the central idea of an enterprise, to build its own competitive strength, no matter how severe the external environment, there will always be room for survival. |