|
北商學報
Journal of National Taipei College of Business |
|
|
| 201607 (27-30合刊期)期所有篇 |
- 衝動購買傾向、流行意識與廣告涉入程度對消費者購買意願之影響 The Effect of Impulsive Buying Tendency, Fashion Consciousness with Advertising Involvement and on the Willingness of Consumer to Buy
- 知覺組織支持與角色外顧客服務行為之研究──市場導向人力資源管理活動之調節效果 The Relationships between Perceived Organizational Support and Extra-Role Customer Service Behavior: The Moderation Effect of Market-Focused Human Resource Management
- 品牌故事功能對顧客廣告態度與品牌態度之影響──兼論品牌知名度之干擾角色 The Impacts of Brand Story Functions on Consumers' Attitude Toward Advertising and Brand Attitude-Including The Moderating Role of Brand Awareness
- 管理才能與組織成員更換意願之關聯性研究──以管理者更迭類型為干擾變數 The Study of Management Competence and Turnover Willingness of Organizational Members- Managers Turnover type as a Moderator
- 目標導向與創新行為──自我效能的中介角色與集權化的調節角色 Goal Orientation and Creative Behavior: Mediating Role of Self-efficacy and Moderating Role of Centralization
- 舞蹈與心理技能：自我對話的應用 Dance and Mental Skill: The Application of Self-Talk
- 當前美濃地區客家族群教養觀之實徵研究 Research on Modern Nurture Concept of Hakka in MeiNung Region
|
|
|
新書閱讀
最新影音
優惠活動
|
