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商管科技季刊
Commerce & Management Quarterly |
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| 201709 (18:3期)期所有篇 |
- 負面報導、公司能力、企業社會責任、品牌認同對消費者忠誠度之影響──以林鳳營品牌為例 Relationships between Negative Publicity, Corporate Ability, Corporate Social Responsibility, Brand Identification, and Customer Loyalty: The Case of the Lin Feng Ying Brand
- 國際化決策的影響因素之探討：行為理論觀點 The Determinants of Internationalization: Behavior Theory Perspective
- 旅館對員工之激勵能增進創新績效嗎？知識分享的中介效果及人格特質的調節效果 Would Motivation Activate Employees’ Innovation Performance in the Hotels? Mediating Effects of Knowledge Sharing and Moderating Effects of Personality Trait on Motivation and Innovation Performance
- 行動應用程式的持續使用行為之研究 The Research of Mobile Application Adoption and Continuous Usage
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